Audiences and Distribution (CCR#2)

CCR Question #2 Research

 Hello everyone! Today, I’m going to be discussing the second question of the CCR, since you can see the discussion for the first question in one of my previous blogs. The question is “How does you product engage with audiences and how would it be distributed as a real media text?”. To answer this question, I have to break it down first, since it has two parts: how does my product engage with audiences, and how would it be distributed. 

Engage with audiences

“The Awakening” is going to engage with the audiences by providing a scene that’s not solved yet. This would be the “why” of why was Maverick tied up on that chair, and what he means with the phone call that he does. The audiences stay engaged because they want to know WHY was Maverick kidnapped, WHY did he say that “he’s” back, and WHO the villain is. This turns the audience into some kind of detective, who’s not just trying to watch a film, but also they are trying to solve a mystery, filled with action, and suspense. 

The audience of this film is going to be young adults, between the ages of approximately 15-40 years old. They are mostly males that live a normal lifestyle. This audience does engage in the opening in the way that I said in the previous paragraph, because they o and  

Distribution

To understand this question, you have to 100% understand what distribution is, and thanks to my teacher, Ms. Stoklosa, I had everything I needed to know about distribution right when I needed it. First of all, distribution is “the process of making a product available to audiences”. To distribute a product, a distributor is needed. They are the ones who market and make the product available to audiences, and they are usually companies. 

I would like the film to ”The Awakening to be distributed by digital distribution, because I feel that it’s one of the most used and effective methods today. I would specifically like to distribute my film through AVOD, or Advertising-Based Video On Demand. This means that my film is going to be offered free, in platforms such as YouTube, or Tubi, but with ads that play throughout the reproduction. This is going to be a great way to get my film into broad audiences, in an “easy” way. Some of the pros of AVOD, according to LA Film School, are that 

• it has a “low barrier for entry for filmmakers”
• Wide exposure without a lot of marketing needed
• Global reach, with no fees for distribution.

Some of the Cons in AVOD, are that

• It has a lower revenue potential compared to SVOD (Subscription Video On Demand) and TVOD (Transactional Video On Demand)
• Dependent on number of ads watched, which may fluctuate
• Limited control over how your film i presented alongside ads

To make the film gain viewers, and consequently, more ads watched (with a low budget), is that I could start making videos that present the film, and what it is about, on platforms such as TikTok, or Instagram, and provide a direct link to the film, on YouTube, so after a couple of short videos have appeared to someone, they probably . I have to try to make the name of the film something that people know. I also can work with micro-influencers to promote the film, and in that way, I’m not just promoting the film, but I’ll also be helping someone, and helping them to grow. 

After the film gains views, and some recognition, I’m going to sell its rights to secure wider distribution deals. This is going to end up making the film gain a much wider audience, and also, much more money is going to be earned.

Bloggers… this is it for today, but don’t worry, because tomorrow, I’m going to post the next blog talking about the CCR question #3, so, I hope to see you there!

Credits

The Los Angeles Film School. (2025, May 27). Indie film distribution. https://www.lafilm.edu/blog/indie-film-distribution/